![\"BADASS2011-NoidsFLYER\"](\"http:\/\/backbonenetworksradio.com\/wp-content\/uploads\/2013\/08\/BADASS2011-NoidsFLYER-231x300.jpg\")
I participated in an interesting panel at the\u00a0Boston Area Definitive Audio Student Summit (BADASS) summit last weekend at the New England Institute of Art (one of our\u00a0IBS-SRN member stations).<\/p>\nI participated in an interesting panel at the\u00a0Boston Area Definitive Audio Student Summit (BADASS) summit last weekend at the New England Institute of Art (one of our\u00a0IBS-SRN member stations).<\/p>\n
The subject of the panel was “Radio Promotion”. Participants included\u00a0Tai Irwin\u00a0from the\u00a0New England Institute of Art<\/a>,\u00a0Steve Theo\u00a0from\u00a0Pirate! Promotion<\/a>,\u00a0a professor in the\u00a0Entertainment Management\u00a0program at\u00a0Bay State<\/a>\u00a0College\u00a0and myself. \u00a0We provided a brief history of the radio industry and music promotion and then launched into a discussion about the future. \u00a0Though somewhat tainted by the past we came away with some hope for what lies ahead.<\/p>\n The record and radio businesses have changed quite dramatically over the last 15 to 20 years. \u00a0Radio is fighting more and more for the attention of a new audience and the record business is working to transition from selling physical objects and adapt to the new digital world.<\/p>\n There are still challenges for the industry though. On the radio side it is the change in their business model for digital broadcast. \u00a0When broadcasting terrestrially there were no payments for performance royalties because they were viewed as promotional. \u00a0Your business wants to reach as large an audience as it can. \u00a0When broadcasting digitally you need to report each “play” to\u00a0Sound Exchange<\/a>\u00a0and pay a royalty for that particular play. \u00a0Under this model your expenses grow dramatically as you grow your audience. \u00a0Further as per stream royalty rates continue to escalate so will a station’s future expenses.<\/p>\n Even with these challenges there is a dramatic shift to digital distribution and the Internet. Creative promotors and broadcasters are finding a way to work together to help their constituents grow. \u00a0Overall the future is quite bright. \u00a0We just need to find a way to get there together.<\/p>\n PS I’d like to thank the organizer of BADASS,\u00a0John Krivit\u00a0at\u00a0AES<\/a>\u00a0for hosting the event and\u00a0Julie Viscardi-Smalley\u00a0at\u00a0Bay State College<\/a>\u00a0for\u00a0inviting me to the panel in our special “industry room”. \u00a0It was great fun seeing the interest radio and music still generate!<\/p>\n","protected":false},"excerpt":{"rendered":" I participated in an interesting panel at the\u00a0Boston Area Definitive Audio Student Summit (BADASS) summit last weekend at the New England Institute of Art (one of our\u00a0IBS-SRN member stations). The subject of the panel was “Radio Promotion”. Participants included\u00a0Tai Irwin\u00a0from the\u00a0New England Institute of Art,\u00a0Steve Theo\u00a0from\u00a0Pirate! Promotion,\u00a0a professor in the\u00a0Entertainment Management\u00a0program at\u00a0Bay State\u00a0College\u00a0and myself. \u00a0We […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,82],"tags":[10,15,16],"_links":{"self":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts\/572"}],"collection":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":12,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":159048,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts\/572\/revisions\/159048"}],"wp:attachment":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Badass-panel\"](\"http:\/\/backbonenetworksradio.com\/wp-content\/uploads\/2013\/08\/Badass-panel-300x141.jpg\")
While many believe that the music industry is down that is not actually the case. \u00a0It is the traditional record industry that is down, the broader music industry is doing quite well, even in this down economy. \u00a0On the radio side that is true too, the old way of broadcasting a local signal terrestrially is changing due to the internet. \u00a0A station’s ability to aggregate a like minded audience outside of its terrestrial footprint is much easier with the internet.<\/p>\n