{"id":618,"date":"2012-08-17T09:45:41","date_gmt":"2012-08-17T14:45:41","guid":{"rendered":"http:\/\/backbone.infoportfolio.com\/?p=442"},"modified":"2020-08-31T16:33:32","modified_gmt":"2020-08-31T21:33:32","slug":"internet-radio-concert-promotion-100000-more-attendees-no-extra-porta-potties","status":"publish","type":"post","link":"http:\/\/backbonebroadcast.com\/BB\/internet-radio-concert-promotion-100000-more-attendees-no-extra-porta-potties\/","title":{"rendered":"Internet Radio Concert Promotion — 100,000 more attendees, no extra porta-potties"},"content":{"rendered":"

Eighteen years ago this week,\u00a0in a previous life, George and I helped produce and broadcast Woodstock ’94 (Mudstock<\/a><\/em>), and it was quite an experience, with 350,000 people in attendance. This week, we got to participate in another weekend concert,\u00a0Outside Lands\u00a0in San Francisco’s Golden Gate Park, and I marvel at how differently big events can now be covered.<\/p>\n

\"outsidelandsAt Woodstock, we had dozens of television trucks and vans with satellite uplinks, requiring connectivity to and between the two stages, which was our primary responsibility as “fiber optic gurus”. For the most part, all of these broadcasters were on site to provide live news feeds for networks and local stations, as well as the occasional celebrity interview. \u00a0The complexity and cost was huge, while virtually none of the concert entertainment was broadcast live.<\/p>\n

\"OutsideFast forward to 2012. \u00a0Over the last few months, in partnership with\u00a0TuneIn<\/a>, we’ve enjoyed exploring how today’s music festivals can build their reach to a worldwide audience, without breaking the budget of the event promoters. \u00a0We started out with New York’s\u00a0Hot 97 Summer Jam<\/a>\u00a0hip hop festival in June, helping\u00a0Emmis Communications<\/a>\u00a0promote the event exclusively on TuneIn radio the week leading up to the concert, then live Internet radio coverage of the show, and then best-of the concert the week following. \u00a0It was a major hit.<\/p>\n

So, with that success, Emmis decided to do similar promotion for their Power 106 concert in Los Angeles later that month. It, too, was a big success.<\/p>\n

That brings us to Outside Lands–August 10-12, 2012. \u00a0TuneIn assembled the team for this broadcast, with not only Backbone Networks but also a professional broadcast team with deep experience in branded radio stations,\u00a0RFC Media\u00a0from Houston, TX. \u00a0Unlike Woodstock, this\u00a0concert was broadcast live, and it required no trucks, no satellite uplinks and a minimal crew…all with just “a Mac and a mic”.\"RFC<\/p>\n

Results? \u00a0It was unquestionably another big success. \u00a0While Golden Gate park only holds about 65,000 people for an event like this, through Backbone Internet radio and TuneIn, over 100,000 unique listeners around the world tuned in for nearly half a million listener sessions. \u00a0What amazes me is that a regional concert in San Francisco can pull listeners from all over the world, as you can see in the listener cluster “hot spot” map for the concert week (click to enlarge).<\/p>\n

\"OutsideLike every other business activity, concert promotion has now been changed by the Internet, specifically Internet radio in this case. Going forward, we will learn even more about how to have the greatest impact and highest return on a very small investment. \u00a0We’ll share that with you.<\/p>\n

Next up for TuneIn, RFC Media and Backbone:\u00a0The Bumbershoot Music Festival<\/a>\u00a0in Seattle on Labor Day Weekend.<\/p>\n

Peace, love and radio.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eighteen years ago this week,\u00a0in a previous life, George and I helped produce and broadcast Woodstock ’94 (Mudstock), and it was quite an experience, with 350,000 people in attendance. This week, we got to participate in another weekend concert,\u00a0Outside Lands\u00a0in San Francisco’s Golden Gate Park, and I marvel at how differently big events can now […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,88],"tags":[12,34,16,32],"_links":{"self":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts\/618"}],"collection":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":9,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"predecessor-version":[{"id":159012,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/posts\/618\/revisions\/159012"}],"wp:attachment":[{"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/backbonebroadcast.com\/BB\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}