Here’s something you already know in your gut, but you probably haven’t visually seen yet. The recent article by Audio Graphics summarizes “the trouble around the bend” for terrestrial broadcast radio, and how Internet radio continues to capture its listening audience. This one graph displays what online radio listeners say they will be listening to by mid-2013.
When you look at the additional survey data, you see that most of the music discovery occurs with Internet radio, which leads you to believe that Internet-only channels account for the majority of new artist coverage, since that rarely occurs on simulcast FM stations. Not Pandora, but real Internet stations.
We are all very fortunate to be in an industry that’s on the rise, not in decline.