Over the years many of the members of the IBS Student Radio Network have asked about finding sponsors and underwriters for their shows, segments and stations. This week we are launching a pilot program to work with some of the schools in finding underwriters and sponsors.
In the last year our stations have taken well over 1M listener connections. As the school year progressed the audience engagement increased by over 50% as measured by the average length of a listener session. Clearly the efforts of the schools to promote their stations and streams is making an impact.
Building off the success of the live events Backbone helped to power over the summer, from the HOT 97 Summer Jam in New York, to the Outside Lands in San Francisco to the recently concluded Bumbershoot Festival in Seattle, we will start this year off with a bang by broadcasting the Jamaica Plain Music Fest on the Simmons and Emmanuel College station streams. These streams are available in the TuneIn tuner. For this weekend they will be at the top of the college radio section as a sponsored link.
The college demographic is clearly a target that sponsors and underwriters would like to reach. What better way than through the campus taste makers of the college radio stations. If you are interested in being a sponsor or underwriter please contact us at underwriting@studentradionetwork.org.